With the global population reaching an estimated 8.2 billion according to UN.org, online shopping continues its surge. Yaguara’s latest statistics reveal that nearly a third (33%) are now online shoppers. This trend is particularly strong in the UAE, where Statista reports that 64% of shoppers prefer the convenience of online retail.
As the world shifts further into the digital age, e-commerce platforms continue to evolve. Facebook, a pioneer in social media, has introduced innovative features to enhance the online shopping experience. One such feature is Facebook Live Shopping, which allows businesses to interact with customers in real-time and showcase their products directly
Here are some tips that you can use to sell easily online:
1. Correctly select the live broadcast time
To get started, check out the Insights on your Facebook page to understand when your audience is online. It is wise to stream during this time to reach as many viewers as possible.
2. Do a long live broadcast
Live videos of an hour or more appear in Facebook’s news section, helping you be visible to more users.
3. Prepare well before the live broadcast
Before you go live, make sure your product list is ready, and write down your sale messages and value proposition
4. Double-check your devices beforehand
You would never want a technical issue to arise in the middle of a live broadcast, would you? To prevent such issues, be sure to set up and test your devices before going live
5. Advertise your live broadcast before
If you want more people to watch your live broadcast, you need to create awareness. A short teaser video can do the trick.
Personalization
To maximize the effectiveness of your Facebook Live Shopping broadcasts, remember to:
- Personalize Interactions: Address viewers by name and make them feel valued.
- Simplify the Shopping Process: Provide clear instructions and easy-to-use payment methods.
- Offer Exclusive Deals: Create a sense of urgency by offering limited-time discounts or special offers during the broadcast.
For more insights on leveraging social media for sales, check out our comprehensive guide
How can paymennt.com help you?
Elevate Your Facebook Live Shopping with Paymennt
- Seamless Integration: Effortlessly connect Paymennt to your Facebook Live broadcasts for a streamlined shopping experience.
- Customizable Payment Links: Create unique links for each product, making it easy for viewers to purchase directly.
- Enhanced Checkout: Offer a secure and convenient checkout process, boosting conversions.
- Comprehensive Features: Manage inventory, apply discounts, and calculate taxes and shipping with ease.
Get in touch today to open an account and create your first payment link.
