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Boost MENA Sales: The Power of Buy Now, Pay Later (BNPL)

Boost MENA Sales: The Power of Buy Now, Pay Later (BNPL)

The Middle East (MENA) is witnessing a surge in the adoption of Buy Now, Pay Later (BNPL), with over half of consumers utilizing this payment method (McKinsey Report). This trend presents a golden opportunity for e-commerce merchants seeking to elevate their online sales game.

Why BNPL Wins Over MENA Consumers:

  • Convenience and Flexibility:
    Customers can spread purchase costs over interest-free installments, making big-ticket items or unexpected expenses more manageable. Easy verification processes allow for immediate first payments and convenient multi-month installments.  

  • Budget Management:
    BNPL empowers customers to control their finances by avoiding upfront payments. This promotes responsible spending and facilitates better cash flow management.  


  • Increased Purchase Likelihood:
    The ability to split payments removes the pressure of upfront costs, encouraging more purchases and boosting customer satisfaction.  
Accept Tabby BNPL through Paymennt

Unlocking Growth for MENA E-commerce Merchants:

  • Soaring Conversion Rates:
    Studies show BNPL customers exhibit up to 15% higher purchase completion rates (PayFort). This translates to significant revenue gains for your business.


  • Repeat Customers and Loyalty:
    BNPL fosters a positive customer experience, leading to repeat purchases and brand loyalty.  

Partnering for Success:

Paymennt.com, the UAE’s leading payment gateway for small businesses, empowers merchants to capitalize on BNPL’s potential through its partnership with Tabby, a prominent regional BNPL provider.

This integration simplifies the process of offering Tabby’s BNPL option at checkout, providing customers with diverse payment solutions and boosting sales.

Benefits for Your Business:

  • Effortless BNPL Integration:
    Seamlessly integrate Tabby’s BNPL solution with Paymennt.com for a smooth customer experience.


  • Reduced Cart Abandonment:
    Enable customers to complete purchases with flexible payment options, minimizing cart abandonment.


  • Enhanced Customer Satisfaction: Offer a wider range of payment methods, fostering customer satisfaction and loyalty.

The Takeaway:

By embracing BNPL, MENA e-commerce merchants can unlock a world of opportunity. Paymennt.com, in collaboration with Tabby, provides a secure and efficient solution to elevate your online business.

Contact Paymennt.com Today: Discover if BNPL is the right fit for your business and learn how Paymennt.com can streamline your payment processing.

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